Your contacts subscribed because they want to hear from you. And email marketing simply can’t work for you if you don’t send emails…
But there are never enough hours in the day so here are my tips to make it all quicker and easier, gleaned over the course of 14+ years of doing this. A 5 minute read that will save you HOURS and mean that Mailchimp can work harder for you and your business.
Read MoreThe subject of images comes up a LOT in my day to day as I work with clients on their Mailchimp accounts. I have rarely come across a client that has been using more than 2 o 3 of these tips, despite them being incredibly useful at a) make your life easier and b) making your emails work harder for you.
So here are 10 tips to make images work more effectively and efficiently for you in Mailchimp:
Read MoreEmail marketing takes time, energy, resources and, very often, money. Testing means you can do more of what works and less of what doesn’t to avoid wasting them all.
We can all make educated guesses, but they’re just that. If we don’t test, we don’t actually know! So here are 5 things to test regularly...
Read MoreI get asked this question a lot. If you’re not sure what I’m talking about, have a look at the All contacts part of Mailchimp and scroll right a bit in your “spreadsheet” - chances are some of your contacts have a grey label that says “Cleaned”.
Find out what it actually means, how it happened and what to do with your cleaned contacts now...
Read MoreI’ve talked about buying email lists before (and why you almost certainly shouldn’t). But how DO you grow your mailing list?
Key to this is that you should be aiming to grow it with the right sort of people - who are...
Read MoreA few experiences lately means I need to ask you this VIQ (very important question)…
Do you actually know what your email subscribers experience when they try to sign up for your emails / newsletter? Have you actually looked at it with a fresh pair of eyes lately?
Initially, this question was prompted by
Read MoreRecently I sent an email out about using AI for Mailchimp etc. You can read it (and subscribe so you don’t miss future ones) here.
Below are some tips and demos of how to do some of those things. Lots of them use Chat GPT, but others are using some different tools I’ve find and like. Enjoy!
Read MoreYour Mailchimp archive is a page where potentially all of your past campaigns can be publicly access. That makes it both a blessing and a curse - great if you shape it to benefit you, potentially dangerous if you ignore it and merrily get on with your day without ever making a few tweaks. Read on to find out more...
Read MoreMailchimp folders are incredibly helpful, but despite that are a very little-used function. After years of doing this, I could probably count on one hand the number of accounts I’ve worked on that had them set up. But I HAVE dealt with a lot of messes because they weren’t.
Read MoreAs a complete bookworm who storms through books faster than I can download them, I’ve recently started asking new subscribers for their recommended reads.
Here’s a gradually growing list of your recommendations to enjoy - I'm going to keep adding to this so come back again!
Read MoreI’m just back from a truly wonderful holiday in beautiful Croatia, staying in a little harbour town called Cavtat right down at the bottom.
While we were there had a little guided tour of nearby Dubrovnik on a Tuk tuk. Our guide Toni (who incidentally looked like
Read MoreOut of Office replies - it’s lovely to set your own up and go off on holiday, it’s less lovely when you send out an email campaign and get swamped by them flooding into your inbox.
Did you know that there’s a little tick box in the back end of your Mailchimp account settings that means you can stop the flood. coming back to you?
Read MoreMailchimp has been changing things around yet again. If the display of your contacts page is not looking and behaving differently yet, it will do very soon.
You’ve probably (hopefully) heard me banging on about archiving your unsubscribers before. If we ever worked together in any way then you definitely will have done.
Why is this important? Money. And how do you do it? Watch this video for a simple walk-through.
Read MoreIt’s been an interesting day today.
One of the services I offer is a Mailchimp Etc. Mini Action Package. It takes just 2 hours of your time (more of mine) and each one varies depending on specific needs and issues.
To give you a feel for what happens, here are little case studies of two of these sessions that I’ve done today. One immediately generated a 7-fold return on the cost of the session. That’s because I have over 13 years’ experience, meaning I know exactly what to look for.
Read More
