About me as a professional…

A taste of my skills and experience

I’m a fully independent and impartial business and email marketing consultant. I’m based in Tunbridge Wells (UK), but work with organisations of all shapes and sizes across the world.

Rather than being a “jack of all trades”, I have chosen to specialise in Mailchimp. I have over 13 years’ experience, and am a fully certified Mailchimp expert Pro Partner, ranked #1 in the UK and in the top 10 globally by Mailchimp with with 100% 5* reviews on Google.

I have a very wide range of experience, knowledge and skills gained over 20+ years of advising and running businesses and provide both strategic business consultancy, advice and mentoring, together with practical hands-on help and training.

I was also honoured to be on Mailchimp’s global 2023 Customer Advisory Board working directly with their senior leadership team in Atlanta to shape the products and services they offer.

I have also worked as a city-based management consultant and ran a successful business networking membership organisation for 12 years before selling it in 2022.

But what does that mean for you?

Well, it means I know Mailchimp and email marketing inside-out, its place in the broader context if your organisation and how powerful it can be.

And I also know Mailchimp’s quirks and foibles, and how to work around them.

So if you’re struggling or short of time and need help with your email marketing I can help in various ways including:

  • Mailchimp etc Help Desk, Power Hour (and-a-half), in-depth projects and ongoing outsourcing

  • Set up, training, audits & advice

  • Templates, automations , customer journeys & lead magnets

  • Deliverability and spam issues

  • Website, e-commerce & CRM integration

  • Audience management & sorting out colossal messes

  • Marketing strategy, content planning and copywriting.

  • Lots of experience with different website platforms including Wordpress & Woocommerce, Shopify, Squarespace, Wix, Weebly etc, together with blogging and SEO.

And a little bit about me outside of work…

I live in the Georgian spa town of Tunbridge Wells in Kent (south-east UK) with my husband of 25 years Neil, teenagers Jamie and Erin, and our 3-year old cocker spaniel Daisy. We bought our house because of the bakelite door knobs and views. My home office overlooks a church and woods and life is governed by the church bells that ring every 15 minutes.

I love having new experiences and little adventures, country walks, reading historical fiction, weight training, live comedy and making things:

  • Every weekend Erin and I decide on a direction, drive that way into the countryside until we spot a public footpath sign, park up and go off for an adventure with Daisy. We get lost a lot.

  • I go weight training several times a week and love lifting heavy things and punching stuff.

  • Every month my friend Janet and I have a “crafternoon” - we think of a new activity, start with a Pinterest board for inspiration and then try it out (with very varying degrees of success!). Follow me on Insta to see the results.

  • Neil and I LOVE going to see comedians live. So far we’ve seen Bill Bailey, Jason Manford, Sindhu Vee, Russell Howard, John Bishop, Alasdair Beckett-King, Troy Hawke, Micky Flanagan, Stephen Bailey and Ed Byrne and lots of local and up-and-coming comics.

I hate thinking of what to make for dinner Every.Single.Night.

I have a little creative side-line too called Qalbi (which means “my heart” in Arabic) - designing and making Arabic & Islamic art and gifts. I’ve painted on-and-off all my life and also have a degree in Arabic & Islamic Studies and lived in Morocco for a while. If you want to have a nose my website is www.Qalbi.co.uk.