In the last 13+ years of doing this, the conversation about whether to buy an email list, or how to use one that’s already been bought, comes up fairly often.
Here are some things to think about, and two little case studies that illustrate how it works in practice.
Read MoreUnless you’re on a free Mailchimp account, every single contact in your Mailchimp account has an associated cost. So that means it needs to earn its keep for you. What is YOUR Mailchimp account costing per contact? Is it generating more revenue than that? Are you monitoring it? Are you tapping into its potential? And could that ROI be improved? Almost certainly.
Here are my 8 top tips to upping yours.
Read MoreA plain English guide to what Mailchimp authentication and dmarc means when it comes to the new rules from Gmail and Yahoo, if it affects you, and if so, what you need to do.
Read MoreIf I could have a pound for every time I’ve started working with an organisation’s Mailchimp and they’ve said:
“I wish we’d started collecting that data sooner”…; OR
“Someone else used to look after our Mailchimp but they’ve left and we don’t understand what’s going on.”
Here’s how to future proof your Mailchimp. Trust me, you’ll be really glad you did this.
Read MoreWhat would happen if your Mailchimp account got hacked tomorrow? Or you inadvertently breached a rule and your account was suspended (hopefully temporarily)? Or someone working on your account did something they shouldn't have? Or you deleted a box in your sign-up form and lost all the individual data sitting behind it?
Probably a disaster? Here’s how to protect your data just in case…
Read MoreA while back Mailchimp asked if I’d be on their global Customer Advisory Board (CAB) this year - a small panel of Partners (Mailchimp experts) and 6 of their most innovative customers from around the world. Needless to say I said “Yes”. And then I went to Atlanta…!
Read MoreUpdated version. You know when you receive emails from big companies that look like a web-page with their website menu on the top? Not only do they look good, but they're also a brilliant way to showcase what you do in a glance and drive people to your website.
The best way to do it depends on whether you’re using Mailchimp’s Classic or New Builder as they both display differently for the recipient. Here’s are two quick and easy ways to DIY it on your own Mailchimp emails and newsletters without any programming skills.
Read MoreSpam folders an be a pain in the bum if you send "bulk emails” or a newsletter using a tool like Mailchimp. It’s almost inevitable that some of your emails will end up in junk folders, but there are lots of things you can do to minimise the risk. Here’s tip 1
Read MoreIt can be a fine balance making your email marketing memorable without being gimmicky, especially if your brand is quite serious. So here’s a simple DIY-tip that can give it a little va-va-voom by making very simple GIFs to animate your logo or other images within emails.
Read MoreDuring the course of running networking events and workshops and coaching my clients, the subject of what people charge for their services and how much they can then pay themselves comes up a lot. And invariably it’s not enough for various reasons. Here are 5 things to consider when working out what to charge and how to pay yourself fairly.
Read MoreIf you have a business there’s a fair chance that you:
have a blog on your website
have an emailing list
don’t have enough hours in the day.
Like anything in life, the more the mundane tasks of running a business can be left to technology to reduce the time they take, often (but not always) for the better.
One of the things Mailchimp offers to remove a task is an "RSS feed" automation. What does that mean in plain English, would it be right for you, and if so, how do you go about setting it up? Read on to find out more.
Read MoreI’m lucky to live right opposite a church with a wood behind it. In fact, I can see it right now if I look up from my desk. It’s a cloudy day and the trees are still bare but you get the idea.
Much to my delight but to the consternation of others and exclamations of delivery men, the church bells ring every 15 minutes. And it’s very interesting what I’ve come to notice coincides with those dongs. My phone often buzzes as a little flurry of email marketing comes through on quarters and particularly on the hour while the church bell is counting them out. At certain times of the day there’s a big swoosh of them together and my inbox suddenly fills up. Here’s what you can learn from those patterns and how to apply them in your own email marketing…
Read MoreIt doesn’t matter how fabulous your email marketing and newsletters are if no one ever opens them. So what’s normal? Where do you stand in that range? How do you improve it? And why it’s about more than open rates.
Read MoreI had an enquiry recently for help with Mailchimp. Early on in our conversation, the man (let's call him Bob) said that their website sign-up was all working fine but they needed help with templates and automations.
However, I like to try things out for myself and make sure anyway so I subscribed to their mailing list via their website.
When I signed up I very quickly discovered something that he had completely missed because he hadn't recently gone through the front end sign-up process "wearing the eyes" of a website visitor. And that error was a big one.
Once your website is up and running and you're busy working in your business, it's very easy to move on and assume those processes are still doing their job. However sometimes they break, the app/plugin integration gets glitchy or things simply get outdated. When was the last time you checked yours? It’s crucial you do this from time to time. Here’s how…
In the course of helping businesses with Mailchimp and email marketing and what pops into my inbox, I see a LOT of scope for improvement when it comes to e-newsletters.
Here’s my guide to 7 things that every email newsletter should contain regardless of your business type or customer base.
Read More
